Maya · Coastline Surf Co.

The lesson CTA was three scrolls down

A Canggu surf school found its primary book button buried under lifestyle photos.

Illustrative scenarios, not verified customer results. They show the kinds of public-page gaps a Growth Scan can surface.

Maya knew the school looked great on Instagram. The Growth Scan flagged a different story on the homepage: lifestyle imagery first, lesson packages and the book CTA far below the fold.

The report didn’t invent lost bookings. It pointed at the public page structure — offer clarity and booking path opportunities with evidence she could verify in one visit.

Her team moved the beginner lesson block and a single primary CTA higher. The Booking Readiness score gave them a shared language for the next redesign.